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 Samples of Completed Writing Projects
Twenty years of writing generates a LOT of material. Only a few projects are represented here. I would be happy to meet with you to show more of my writing portfolio.
Newsletters
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CPL Update Newsletter
Oversized brochure format distributed at Cleveland Public Library branches and by mail. While sized to stand out in the mail, the dimension allowed mailing at the single ounce rate.
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Insight e-News
Company newsletter distributed by email to all employees. Articles featured updates on market sales canvasses, new products, award winners, company marketing strategy, and personnel changes.
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Advertising Inserts
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Cover Dog Insert
Capping a highly successful and award-winning promotion to promote the introduction of a mini-size directory, this six-page insert appeared in the Lexington, Ky., phone directory.
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Bill Insert
Created as a ride-along piece to be included with residential customers' phone bills, this insert tied in with the Alltel ad campaign to promote the online directory.
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Internal Communications
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Intranet Article
This story was written for the client's intranet site as an "attaboy" for the first office to sell out a new product.
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Intranet Story
Written for the client's intranet, this article details the Yellow Pages Association award ceremony in which the Cover Dog promotion won for Best Multi-Media Promotion.
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Press Releases
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Earth Day Recycling Press Release
This notification was used to underscore the client's commitment to greener business practices, and was timed to coincide with the local Earth Day festivities.
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Direct Mail
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Direct Mail - Sales Letter
This letter was targeted to repeat customers. The letter encourages the customer to expand on their successful YP advertising campaign and notifies the customer to expect a follow-up call from a sales rep.
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Websites
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PIRHL.com
PIRHL (Partnership for Income-Restricted Housing Leadership) works with local governements and community development agencies to provide affordable housing for moderate-income families and seniors.
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VividDigitalConcepts.com
Vivid Digital Concepts provides digital advertising solutions to small businesses and delivers highly focused, localized content to their clients.
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